Businesses often rely only on digital marketing and ignore the fact that they need an app to sell their products and services. We already have witnessed numerous benefits of mobile apps for business, and there are many more to come in 2024.
Mobile apps have now made it accessible for users to shop for their favorite brands with just a single tap. The main advantage of mobile apps is that they have a streamlined process for buying and selling products and services. This has led to enhanced customer experiences and built brand loyalty among them. You must invest in a mobile app to stay ahead of the game and make your way for the future.
In this blog, we will be covering 14 tips by which you can generate more leads with your app to build a fortune for yourself.
Generating Leads is easier with mobile apps
Mobile apps have revolutionized lead generation, making it significantly easier and more effective for businesses to connect with potential customers. An app development company can create a tailored mobile application that serves as a powerful marketing tool, providing users with a seamless and engaging experience.
Through push notifications and personalized content, mobile apps can establish direct communication channels, keeping prospects informed and interested in the brand’s offerings. Furthermore, with the assistance of a digital marketing agency, businesses can leverage various strategies like in-app advertisements, social media integration, and data analytics to target their ideal audience effectively.
The convenience of mobile apps enables users to access information and make purchase decisions on-the-go, resulting in a higher conversion rate. As a result, companies can enhance customer engagement, build lasting relationships, and ultimately boost lead generation through the strategic utilization of mobile apps.
- Have Empathy
Not all online business applications are designed solely for entertainment purposes. Many are created with the intention of boosting a service’s popularity and reaching a specific audience. Keeping this objective in mind, it’s crucial to make sure customers are satisfied with the products or services you offer by providing easy-to-use tools and features that can be accessed with just one click.
It is also important to be mindful of new users and avoid asking for too much personal information up front. Once they have established themselves as loyal customers, you can gradually work on completing their profile pictures.
- Offer Exclusive Coupons
A valuable tactic for generating leads in the mobile world is to try out SMS text message marketing. This entails sending promotional offers or notifications to customers through text messages.
By sending texts to leads and customers, you can entice them to return to your website and make purchases right from their mobile devices. This is especially effective when you create an exit intent popup that catches the user’s attention just as they are about to leave your site.
- Optimize Website Speed
If your website is slow, it could be influencing your mobile lead generation. Slow website speed can lead to a decrease in mobile leads. Even a delay of half a second can make a significant impact on your profits. You can test your mobile website speed using free online tools like Think with Google and make necessary improvements.
- Enhance Your Theme
When it comes to mobile devices, screen space is valuable. Outdated and bulky themes can deter potential customers and negatively impact your mobile lead generation efforts. It’s best to avoid complex layouts with flashy animations and instead choose a minimalist WordPress theme. Premium WordPress themes are optimized for mobile browsers and can ensure your website is lightning-fast, meeting the expectations of mobile users.
When designing your website, it’s best to avoid complex layouts with flashy animations. Instead, consider using a minimalist WordPress theme. Premium WordPress themes can also help optimize your site for mobile browsers, which prioritize fast-loading websites.
- Use a Popup
If you’re looking to increase your email list on mobile, email popups can be extremely helpful. Without popups, you may miss out on an effortless and efficient method for generating mobile leads and adding new subscribers to your email marketing lists. Offering incentives is a great way to boost form conversions. For additional tips on providing free sales leads, take a look at this guide.
- Mend SEO
Aim to boost mobile lead generation on your website by prioritizing Search Engine Optimization. There are numerous ways to enhance your mobile SEO, such as optimizing for voice search and local SEO. Local SEO is particularly crucial for businesses that have a physical presence.
- Use Pay Per Click Ads
Enhance your mobile lead generation by exploring PPC campaigns. Studies indicate that mobile users are inclined to click on the top three paid ads more frequently than desktop users. By targeting a specific audience and optimizing your PPC campaigns, you can maximize your return on investment and achieve remarkable results.
- Run Native Ads on Facebook
When advertisements are seamlessly integrated into a Facebook feed, they are known as native ads. This technique is effective in catching the attention of viewers, especially since half of them are likely to view the ad on their mobile devices.
Prior to creating a native ad, it is important to be acquainted with Facebook’s engagement guidelines to avoid errors and save time. Social media is an ideal platform for mobile video advertising campaigns. Video content has a higher potential for success as it is more captivating compared to other types of content.
- Use Responsive Forms
To improve your mobile lead generation, it’s important to use a responsive form. This type of form adjusts to fit the size of the visitor’s screen, whether they are using a desktop, laptop, tablet, or smartphone.
If you use WPForms, all of the forms you create will be automatically responsive and mobile-friendly. So, you can focus on creating great content without worrying about the technical details.
- Automate Marketing
After someone completes your form on mobile or any other platform, it’s crucial to follow up with them adequately. To achieve this, ensure that your lead generation forms are linked to your email marketing and CRM software. This not only helps you stay organized but also enables you to perform exciting tasks such as segmenting your mobile leads and sending them a personalized email campaign.
- Create CTA Buttons
If you are looking to generate leads on mobile devices, creating Call to Action (CTA) buttons on your website can be a powerful tool. Look at this example from Fluid22 – the CTA is a bold color, clear, and encourages visitors to take action. It is also large enough for easy clicking, reducing frustration and increasing form conversions. The CTA button copy is not just a bland ‘submit’ – a big no-no in form conversion best practices.
While CTAs are awesome for mobile lead generation, it is important to consider how they will appear on smaller screens. Here are some best practices to follow for mobile CTA buttons:
- Keep the CTA button copy short to avoid jumbled or cut-off text on small screens.
- Ensure the CTA button text is clear, readable, and stands out from the rest of the mobile form.
- Don’t underestimate the power of short and sweet CTA buttons – they can still be powerful and actionable, using power words to boost conversions.
- Encourage Phone Calls
One effective way to engage your website visitors is by providing your business phone number as an alternative to a CTA button. By doing so, you provide your visitors with a convenient way to connect with you. Ensure that your phone number is clickable to enable quick communication via phone calls. With the help of an app development company, it is now easier to get in touch with your phone. This approach can generate leads that are more mobile and benefit your business in various ways, such as answering queries, making reservations, or speaking to someone.
- Save Partial Entries
To increase signup rates, it’s not advisable to use a long form, especially on mobile devices. However, there may be situations where a longer form is necessary to gather highly qualified leads instead of just a large number of form submissions. Nonetheless, the longer the form, the greater the chance that users will abandon it before finishing, making it difficult to generate leads if the form takes too long to complete.
- Use a Single Column Layout on Mobile
When designing forms for desktop computers, using a multi-column layout can help make them more visually appealing and user-friendly. This can lead to higher conversion rates. However, it can be challenging mobile users to navigate through forms with multiple columns. This is because they would need to scroll horizontally to view the entire form.
Therefore, it is best to avoid using multi-column layouts for forms on mobile devices and stick to a single column layout. However, if you have a longer form, using a multi-column layout for desktop forms can still be a good option.
Wrapping it up
Now that we have explored the tips for generating leads through mobile apps, it is crucial to collaborate with a top app development company to help you stay ahead of the competition. A digital marketing agency can also help you boost your sales and generate some good quality leads for your business to flourish.