Did you know the e-commerce market is predicted to cross $8.1 trillion by 2026? Capturing the market is the crux of the hour in this era of online shopping. But for your e-commerce business to flourish, you need to have the best website. It is, in fact, the website that is the representation of your brand in the online space. It is vital to ensure that you concentrate on improving the ecommerce website design to get more reach and generate more sales.
If you want to improve your ecommerce website design, you can check out Cybez. It is one of the leading E-commerce marketing and consulting companies delivering a wide range of services. The agency offers excellent ecommerce website design services made as per the specifications of the client.
How to improve the ecommerce website design of your brand?
Do you have a website for your ecommerce store? Having a website is not enough anymore to increase revenue. You need to make it more user-friendly and attractive. For that, it is imperative to hire experts who can offer unique and impressive ecommerce website design tips.
Here are some ecommerce website design tips you can explore –
Ensure the website is mobile-responsive
The majority of users who prefer online shopping use mobile phones to view and purchase products. That is mainly due to the fact that it is an easy and convenient option for customers. The most crucial ecommerce website design tip is that the site must be mobile-responsive. That means it must be functional, user-friendly, and attractive on the mobiles.
It is essential to choose templates that sync perfectly with desktop and mobile versions. Besides, you need to make sure that products and texts do not overlap and create more confusion.
Focus on improving the product imagery
Product images uploaded on the website must be premium-quality. However, you need to ensure that it is not too heavy when it comes to the size of the file. Use images that occupy less space but are of impeccable quality. Images with big sizes take a long time to render, putting off customers from viewing the products. Compressing the product images is an excellent idea. But it is vital to keep an eye on the quality and ensure it’s not affected.
Opt for a view cart button
Have you seen a shopping cart icon on every page of an ecommerce website? These view cart buttons are an excellent ecommerce website design idea. It allows users to view the shopping cart and add/remove products as per their needs. You need to ensure that the icon is a bag or a cart so that users are not confused. Moreover, it must be visible all the time and present on all the pages of the website. Use a bright color to make sure it stands out!
Place the top/best-selling products in the center
Promoting all your products to ensure you are not dependent on one product is an excellent idea. However, you need to be realistic and take advantage of the best-selling products you have. You must make a list and highlight them in the center of the website where the users will definitely see them. Make sure to highlight the products with bright colors and slightly different banners so that they stand apart from the rest. You can also do the same for new arrivals or collections.
Add reviews on the product pages
Reviews are one of the most critical elements of an ecommerce website design. It is a testament to the opinion people have about your brand. Often, customers take a look at the reviews before making any purchasing decisions. Just like bad reviews affect the buying percentage, good ones can improve it. Make sure to add positive reviews to the website. You can also ask customers what changes they would like in the product.
Use a pop-up functionality for signing new users
Getting new users is a great boon for your business. But what is better is the influx of repeat customers. For that, you need to remarket your products to the existing ones. To launch remarketing campaigns, you need details of the customers who have already made purchases. Here is when the pop-up sheet asking for details comes into the picture. It collects names, phone numbers, and email addresses. You can use this data to send new exciting offers.
Are you eager to improve your ecommerce website design? In that case, this blog can help you! At Cybez, one of the most popular ecommerce marketing and consulting companies, you will get a wide variety of services. These include ecommerce SEO, performance marketing, retention marketing, Shoplifty development, ecommerce website management, etc. The team of experts understands your business and delivers customized strategies to help you reach your business goals.